TERTIARY & QUATERNARY ACTIVITIES

INTRODUCTION

 Tertiary activities involves professionals who provide their service
against payment of their fee
 Health, education, law, governance are special skill services
provided in exchange of payment
 Manpower is important component in service sector
 Large proportion of people worked in primary sector in initial stages
 In developed economies people get majority of work in industrial or
service sector
 Tertiary activities involves both production & exchange

DIFFERENCE

TRADE & COMMERCE

 Trade is buying & selling of items produced elsewhere
 Trading centres are the towns & cities where services in retail or
wholesale, specifically intended for profit takes place
 Trading centres are divided into two types:

  1. Rural Marketing centres
  2. Urban Marketing centres

1. RURAL MARKETING CENTRES

 Serve to nearby settlements
 These are quasi urban centres
 Serve as trading centre of most rudimentary type
 Personal & professional services are not well developed
 Important for making goods & services available to rural folk
 Have mandis & periodic markets

2. URBAN MARKETING CENTRES

 Located in urban areas , have
specialized urban services
 Provide ordinary goods / specialized goods required by people
 Offer manufactured goods & specialized goods
 Markets for labour ,housing are found
 Services of educational institutions & professionals like teachers, lawyers are available

RETAIL TRADING

 Retail trading is the business activity concerned with the sale of goods directly to the consumers
 Mostly takes place in fixed establishments or stores
 Can also take place through street peddling, handcart, vending machines etc.

WHOLESALE TRADING

 Constitutes bulk business through intermediary
merchants & supply houses
 Retailer operates very large on wholesaler’s capital

*Consumer Cooperatives- Cooperative business owned by its consumers for their mutual benefit , first innovation in retail trading

* Departmental stores- Divide responsibility & authority to departmental heads for purchase of commodities & see sale in different sections of the stores

* Chain stores- Able to purchase goods economically , employ high skilled specialists

TRANSPORT

 It is a service or facility by which people, materials are physically
carried from one place to another
 Transport distance can be measured as km distance, time distance
& cost distance
 Node: Meeting point of two or more routes
 Network: Linking of different places together as transport system
develops
 Link: Every road that joins two nodes

FACTORS AFFECTING TRANSPORT

 DEMAND:
▪ It is influenced by the size of population
▪ Larger the population size , greater is the demand for transport
 ROUTES:
▪ Depend on location of cities, towns, raw materials, type of climate &
funds available for overcoming obstacles along length of route

COMMUNICATION

 Involves transmission of words, messages, facts & ideas
 Invention of writing preserved writing & helped to make
communication dependent on means of transport
 All forms of transport are referred to as ‘lines of communication’
 Efficient transport network makes communication to spread in
different parts of world
 Mobile, Satellite made communication independent of transport

TELECOMMUNICATION

Use of telecom is linked to development of modern technology
 Revolutionized communication because of speed at which
messages are sent
 Mobile telephony have made communication direct &
instantaneous at any time from anywhere
 Radio & television help to relay news, pictures, calls to vast
audience around world therefore are termed as Mass media
 Satellite communication relays information of earth from space
 Internet revolutionized global communication system

SERVICES

 Services occur at different levels
 Low order services are more common & widespread than high order
services
 Gardeners, Launderers do physical labour
 Teachers & lawyers do mental labour
 Regulated Services
▪ Making maintaining of highways & bridges
▪ Maintaining fire fight departments
▪ Supervising education & customer care
▪ Performed by govt or other companies
 Professional services are healthcare ,engineering & management
 CBD stands for Central Business District

TOURISM

 World’s largest tertiary activity interms of jobs & total revenue
 Tourism is the travel undertaken for recreation
 It fosters growth of infrastructure, retail trading & crafts
 TOURIST REGIONS
▪ Warmer places around Mediterranean coast & west coast of India
▪ Winter sport regions, scenic landscape regions, National Parks &
Historic towns

FACTORS AFFECTING TOURISM

 DEMAND:
Improvements in standard of living & increase in leisure time has lead
people to go on holidays thus increasing demand for tourism
 TRANSPORT:
▪ Transport facilities help in opening tourist areas
▪ Travel is easier by car with better road systems
▪ Air travel facilitated people to travel long distances in short time
▪ Package holidays has reduced the cost of tour

TOURIST ATTRACTIONS

 CLIMATE
▪ People from colder areas prefer to go on beach holidays to have
warm, sunny weather
▪ Climate is the main reason for importance of tourism in S-Europe &
Mediterranean lands
▪ Mediterranean climate: High temperature, low rainfall & sunshine
▪ People from hotter areas prefer to go to low temperature areas or
snow covered for skiing

 LANDSCAPE
▪ People like to spend holidays in attractive environment
▪ Attractive environment means mountains, lakes, sea coasts, landscapes
 ART & HISTORY
▪ Art & history of an area too attracts people
▪ People visit ancient towns , archaeological sites for exploring castles &
churches
 CULTURE & ECONOMY
▪ People who have strong liking for experiencing ethnic & local customs are
attracted by culture & economy
▪ Home Stay has emerged as a profitable business like heritage homes in Goa & Coorg (Karnataka)

MEDICAL TOURISM

 Medical Tourism is combination of medical treatment with int’l
tourism activities
 About 55,000 patients visited India for treatment in 2005
 India is the leading country of Medical Tourism in the World
 It brings benefit to developing countries like ours & others like
Singapore , Malaysia
 Outsourcing of medical tests is done & data interpretation takes
place, advantageous for patients
 Medical services are: Radiology Images, MRIs & Ultrasound tests

QUATERNARY SERVICES

 Knowledge oriented sector
 Involves collection, production & dissemination of information
 Centre around Research & Development, involves specialized knowledge & technical skills
 Half of workers in developed economies work under this sector
 Quaternary activities can be outsourced
 Examples: Tax consultants, Software developers & Doctors , Teachers
 Quaternary activities are not tied to resources & not affected by
environment

QUINARY ACTIVITIES

 Performed by highest level of decision makers
 Focus on creation, re-arrangement, interpretation of new & existing ideas, data interpretation, use & evaluation of new & existing technologies
 Referred as ‘Gold Collar Professions’
 Represent special, highly paid skills of senior business executives, govt. officials, research scientists, legal & finance consultants
 Importance of the people in this sector outweighs their number

OUTSOURCING

 Outsourcing is giving work to an outside agency to improve
efficiency & reduce costs
 Resulted in opening up of call centres in India, China, Israel & EEurope
 Outsourcing creates jobs
 Outsourcing is coming to those countries where cheap & skilled
workers are available
 Migration from countries may come down because of Outsourcing
 Outsourcing countries are facing resistance from job seeking youths
in their respective countries
 Also known as off shoring

NEW TREND IN QUINARY ACTIVITIES

 KPO
▪ Stands for Knowledge Processing Outsourcing
▪ Involves highly skilled workers
▪ KPO is info driven knowledge outsourcing
▪ Example: R&D activities, e-learning, business research, & banking
sector
 BPO
▪ Stands for Business Process Outsourcing
▪ Method of subcontracting business operations to third party vendors
▪ Business process & speed are enhanced
▪ Example: Call centres , customer support services

DIGITAL DIVIDE

 Opportunities emerging from Information & Communication
Technology (ICT) based on development is unevenly distributed across
the world is digital divide
 Developed countries often provide ICT access quickly while
developing countries lag behind
 It occurs because of wide ranging economic , political & social
differences among countries
 Digital divide also exist within countries
 Metropolitan centres possess better connectivity & access to digital
world than rural areas

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